TikTok is introducing a updated setting that permits them to reduce the volume of AI-created media appearing in their feeds. This step comes as the service announced that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale launch. This shift aligns with a surge in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a label for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to science explainers, and we want to offer the community the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 mn videos are submitted to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI content they watch by accessing the “manage topic” option in the app and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting cover current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
Its rules oblige users to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an artificially created label to content created with its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2 million educational fund for experts and institutions to produce educational content about responsible artificial intelligence. This program will support non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, during discussion over intentions to lay off a large number of content moderators in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety division in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by staff. The company reported a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
